Base Press is the letterpress studio of Frank Baseman and Baseman Design Associates. The work of Base Press has received recognition from national and international communication organizations, design exhibitions and publications. The work of Base Press has been exhibited in solo and group exhibitions and is in the permanent collections of the Hamilton Wood Type and Printing Museum, Two Rivers, Wisconsin; the Herb Lubalin Study Center of Design and Typography at the Cooper Union, New York; the Print and Picture Collection of the Free Library of Philadelphia; and Tipoteca Italiana Fondazione, Cornuda, Italy. Base Press has also exhibited and participated in the Chesapeake Printers Fair, the Lancaster Letterpress Fair and PhilaMRKT.
As the Proprietor and Printer of Base Press, Frank Baseman is also the Creative Director and Principal of Baseman Design Associates, an award-winning, interdisciplinary Graphic Design firm providing strategic design thinking through visual communication solutions to a variety of businesses, corporations and institutions. Frank has been working in the graphic design industry for over three decades. In 2013, he was named as one of the “Most Influential Graphic Designers Working Today” by Graphic Design USA Magazine. And, in 2008, he was awarded the AIGA Fellow Award from AIGA Philadelphia.
Prior to forming Baseman Design Associates, Frank Baseman was an Art Director at Philadelphia Magazine. He has also worked as a Senior Designer/Art Director with Walter Bernard and Milton Glaser, and the Bernhardt Fudyma Design Group in New York. A native of Philadelphia, he earned a B.A. in Graphic Design from Penn State University and an M.F.A. in Graphic Design from Tyler School of Art of Temple University in Philadelphia.
Frank has served on the national board of directors of AIGA, the professional association for design (2003–2006), and as the founding chair of the steering committee for the AIGA Design Education Community (2001–2006). Frank Baseman was a co-curator of the traveling exhibition The Graphic Imperative: International Posters for Peace, Social Justice and The Environment, 1965–2005. He was co-chair of Revolution: Philadelphia, a national AIGA Design Education Conference (2005), and author and curator of The Tolerance Project, a student poster design competition and exhibition (2002). Frank has written articles for Voice: AIGA Journal of Design and The Education of a Graphic Designer (2nd ed., Allworth Press, 2005). He was named a “Person to Watch in 2006” by Graphic Design USA Magazine.
Frank Baseman is also a Professor in the Graphic Design Communication program at Jefferson (Philadelphia University + Thomas Jefferson University), where he has taught since 1998. He served as Program Director from 2009–2018. In 2018 he was named an Educator to Watch by Graphic Design USA Magazine, and in 2007 he won Philadelphia University’s Innovation in Teaching Award. Work produced by some of his students has won awards or been recognized by the Adobe Design Achievement Awards, AIGA, Graphis New Talent Design Annual, How Magazine Self-Promotion, Graphic Design USA Magazine, Novum, Society of Publication Designers, The One Show College Design Competition and the University and College Designers Association, among others.